MOCK AD CAMPAIGN
Day Break Planner
This campaign is for a product proposal designed by myself. It is a digital planner.
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Physically, the device will be approximately 11 inches wide, 6 inches long, and at most a ½ inch thick, making it portable and compact. The planner will be formatted to display a week’s worth of scheduling. This "week at a glance" page will be the home page. It will display scheduled events and tasks that can be checked off, along with other aesthetic options.
The home page will have a settings option where you can explore the device’s aesthetic options, schedule repeating or future events, view a month preview, create alarms/reminders, and create/switch from multiple planners (work vs. personal). The main purpose for the device is to create an eco-friendly, cost efficient option that adapts to anyone’s planning style.
LOGO
Specifically designed to display the fluidity of the products design options, the ornate half as the sun and the simple lines as the shadow. Each symbolizes differing visual organizational choices while also depicting a sunrise looping in the product name: Daybreak.
